Starting Point
Plastic waste in the environment is becoming an increasing burden on the world's ecosystems. Paradoxically, the production and use of plastics in packaging is still growing. On the positive side, it can be observed that awareness of environmental and climate protection is rising significantly: The problem of plastic packaging is increasingly attracting the attention of consumers as well as politicians.
Research Approach
Products from four product groups will be used to analyse the field of impact of packaging changes. These include cosmetics, food, office supplies and textiles. A real-world laboratory as well as qualitative interviews and workshops will determine which business model innovations are feasible and ecologically sound in practice.
Project Aims
The idea and goal of Innoredux is to collaboratively develop and implement environmentally friendly packaging solutions for the retail sector with partners from the corporate and municipal spheres as well as associations. The project is in search of packaging innovations and existing business models that are designed to reduce packaging along value chains.
Real-World Laboratory
A real-world laboratory is a transdisciplinary research and development method. Here, actors from science and society work together on sustainable solutions. The real-world laboratory pursues two main goals: to initiate transformation processes in a participatory and cooperative manner and to perpetuate scientific and social learning processes.