In July all partners that are involved in Innoredux met for the first time at the kick-off workshop in Heidelberg. The local waste management authority provided the venue for the meeting. After the project was officially launched in February 2019, all participants now had the opportunity to get to know each other personally.

The agenda included, for example, the revision of the interview guide and the explanation of current business model research. All existing preliminary results were discussed in detail and practical experiences on certain packaging-reducing measures and products were shared. The special role of associated partners as co-researchers and "change agents" in this transdisciplinary research project was also the subject of the exchange.

Finally, a simulation game took place and the participants were able to contribute their expertise by evaluating various packaging options of a self-chosen product along the value chain.