News
Kickoff-Meeting in Heidelberg
In July all partners that are involved in Innoredux met for the first time at the kick-off workshop in Heidelberg. The local waste management authority provided the venue for the meeting. After the project was officially launched in February 2019, all participants now had the opportunity to get to know each other personally.
The agenda included, for example, the revision of the interview guide and the explanation of current business model research. All existing preliminary results were discussed in detail and practical experiences on certain packaging-reducing measures and products were shared. The special role of associated partners as co-researchers and "change agents" in this transdisciplinary research project was also the subject of the exchange.
Finally, a simulation game took place and the participants were able to contribute their expertise by evaluating various packaging options of a self-chosen product along the value chain.
Innoredux in the media
Innovation Origins, an independent journalistic platform, reported on the research project on 20 March 2019.
Podcast Green Deal – Big Deal?: "From packaging to microplastics: unwrapping EU plastics policies" (17.10.2022)
In this podcast episode, the host Ewa Iwaszuk and a guest co-host Linda Mederake from Ecologic Institute try to get to the bottom of the problem of plastic pollution, together with their interview guests Frieder Rubik (Institute for Ecological Economic Research) and Jean-Pierre Schweitzer (European Environmental Bureau) who share interesting information and perspectives regarding plastic pollution.
"Strategies for reducing plastic packaging have to consider the whole chain: product design, transport packaging, product packaging, and their disposal or further use”, sais Dr. Frieder Rubik, expert for sustainable product policy at the IÖW. "The EU’s Circular Economy Action Plan is a first step in addressing problems associated with plastics. These include not only littering, health risks and low recycling rates, but also rising oil prices and Europe's dependence on non-democratic regimes."